With record-breaking attendance and the most ambitious entertainment programme yet, Ethara’s delivery of the Formula 1 Etihad Airways Abu Dhabi Grand Prix stands out on the F1 calendar. ABU DHABI, …
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Sports
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Official sponsorship of the renowned UAE Pro League club ‘Al Ain FC’ for three seasons starting from 2025/2026 Strengthening premium brand image and loyalty through partnership with the Abu Dhabi …
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DUBAI, UAE, Jan. 27, 2026 /PRNewswire/ — TFA Motorsport, the UAE-based sports venture on a mission to elevate the raw, emerging motorsport of the Middle East, today announces a landmark signing for the upcoming …
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Launches brand film celebrating official sponsorship with Saudi Professional League club Al-Ittihad Reinforces premium Hankook brand positioning among Middle Eastern consumers with strong motorsports and football fan engagement Expands brand …
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Sports
Global Sports Brand U.S. Polo Assn. Announced as Official Jersey and Apparel Sponsor for the Legendary Snow Polo World Cup St. Moritz
WEST PALM BEACH, FL AND ST. MORITZ, SWITZERLAND / ACCESS Newswire / January 13, 2026 / U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), will make its debut as the …
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Sports
Haier Hosts a Global Premium Sports Event in Saudi Arabia, Celebrating Innovation and Shared Passion
DAMMAM, Saudi Arabia, Jan. 13, 2026 /PRNewswire/ — Haier Group, the world’s leading IoT ecosystem brand, is hosting a Global Premium Sports Event in Saudi Arabia from January 12 to 16 in …
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Sports
Crypto News and Data Platform Sandmark Joins Artemis SailGP as Official Partner Ahead of 2026 Season
PERTH, Australia, Jan. 12, 2026 /PRNewswire/ — Artemis SailGP is pleased to announce Sandmark as an Official Partner, ahead of the team’s debut in the Rolex SailGP Championship in Perth, Australia this weekend (17–18 …
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Sports
Lexar and the Argentina National Football Team Unite to Preserve the Moments That Define Champions
A partnership built on the champion legacy of the Argentine National Football Team and Lexar’s 30 years of trusted storage innovation. LAS VEGAS, Jan. 5, 2026 /PRNewswire/ — Lexar, a global leader …
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Sports
Equestrian Show Like Never Before: Global Showjumping Elite to Compete at the UAE President Cup Showjumping with Record AED 3.24 Million Prize Pool
Abu Dhabi Equestrian Club to host the UAE’s highest-value CSI5 showjumping event, bringing together the nation’s top patrons and international elite riders. ABU DHABI, UAE, Dec. 29, 2025 /PRNewswire/ — This January, Abu …
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Sports
JETOUR Joins the FIFA Arab Cup as Official Vehicle Partner, Introducing Its “Travel+” Vision to The Global Football Stage
DOHA, Qatar, Dec. 26, 2025 /PRNewswire/ — JETOUR Auto has entered an official mobility partnership with the 2025 FIFA Arab Cup. From December 1 to 18, JETOUR will deploy a fleet of …