Sports

Hisense partners with FIFA and KultureCity to launch sensory-inclusive stadiums at the 2026 World Cup, enhancing accessibility across all host cities.

Genoa CFC signs Omani midfielder Suhayb Al Kharusi on a three-year deal, marking a historic milestone for Omani football in Italy’s Serie A system.

Esports World Cup 2026 will take place at Paris Expo Porte de Versailles with 25 competitions, over 2,000 players and a record $75 million prize pool.

Sports Boulevard partners with OVG Middle East to operate Riyadh’s Global Sports Tower, the world’s tallest sports tower and wellness hub.

The Esports World Cup 2026 is moving to Paris! Experience the world’s largest gaming event this summer from July 6 to August 23 with a $75M+ prize pool.

Asiacell and Paris Saint-Germain announce a historic partnership, marking the first major Iraqi corporate deal with a global football club.

Sinopec’s Aipao racing fuel powers the 2026 China Taklimakan Rally as drivers tackle a record-breaking 7,500-km off-road challenge in Xinjiang.

Abu Dhabi Grand Prix 2026 unveils new ticket categories, premium hospitality experiences, concerts, and access to top Yas Island attractions.

Hankook Tire and Al Dobowi Group sponsor the 2026 UAE cricket league season, boosting brand engagement through community sports partnerships.

Xtep launches PB Master program at Bergen Marathon 2026, supporting runners with gear, rewards, and global events to achieve new personal bests.