MENA Newswire: Dubai, United Arab Emirates – 28 January 2021: As the official printing and imaging provider for EXPO 2020, Canon Middle East (CME) has not only helped showcase Expo 2020 to the world through on-site printing and photography capabilities, but has also ensured that it offers magical moments for the thousands of daily visitors. With a focus on creating and capturing memories of the “greatest show on Earth”, CME has enthralled millions of visitors with its diverse contactless photography opportunities, engaging photo-tours, competitions, interactive sessions and workshops, since October 2020. Dubbed, “the greatest show on Earth”, the iconic event offers limitless opportunities for visitors to capture CME supported moments of human brilliance at EXPO 2020, including the beautiful pavilions, state of the art robots and unique on-site celebrations.
One such facility offered by CME is through the 17 instant contact-less photo kiosks equipped with professional cameras, which take photographs for free and have clicked over 20,000 pictures and captured legions of precious moments. Amid COVID-19 regulations and protocols, these kiosks have proven incredibly popular amongst groups and ensured the perfect snap, every single time.
Photo walking tours of iconic sites around EXPO 2020, is a truly unique and memorable activity that CME has hosted every week, since the onset of this global event. Offering photography enthusiasts and aspiring photographers the chance to explore their creative side and experience a journey through the key highlights and most “Instagrammable” spots of EXPO 2020, this walking tour is like no other, and has proven popular with all ages – spanning children who are experiencing their first camera, to seasoned professionals who want to capture glimpses of the most talked about event on Earth.
With a commitment to driving meaningful change for a brighter future, the “Moments that Matter” photography competition is an opportunity for anyone with a camera and a passion for sustainability, to join hands with Canon and inspire a better future. Held in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA), the competition aims to harness the power of visual storytelling to spark positive change and has prizes worth over AED 29,000 up for grabs.
Expo 2020 also provided CME with a platform to help inspire a world of change through consumer focused sessions, discussions and workshops with access to world renowned filmmakers, artists and creatives. With a special spotlight on the importance of Women in Filmmaking and inspiring conscious choices to ensure women’s inclusion in the sector, as well as supporting the youth to raise awareness around important sustainability issues, through visual storytelling, CME has been front and centre in leading conversations around these important topics.
“EXPO is a show like no other – It is a spectacle for the eyes and offers countless opportunities to create memories. And that is what we at Canon pride ourselves on: Helping people reimagine what is possible, through imaging. Through our various free photo kiosks, professional photo services, guided walking tours and countless other activations, we endeavour to always put the needs of the visitor first and ensure that their EXPO 2020 experience is truly a ‘once in a lifetime’ moment,” said Binoj Nair, B2C Business Unit Director at Canon Middle East and Turkey.